Innoversa Mobile — Website & Brand Refresh
Project Overview
Innoversa Mobile is a growing B2B tech startup specializing in mobile energy solutions. As they prepared to scale in North America, they needed a complete brand and website refresh to reflect their credibility and technical maturity.
Their existing digital presence was outdated, difficult to navigate, and lacked visual consistency. I was brought in to lead a full design overhaul, from site architecture and homepage messaging to visual branding and support assets for marketing and events.
1. The Goal
Redesigned Innoversa’s site architecture to reflect brand evolution, improve wayfinding, and ensure the platform grows seamlessly with the business.
2. The Problem
Innoversa Mobile had an outdated website that didn’t reflect their brand growth.
It looked generic, was hard to navigate, and wasn’t supporting their sales or marketing teams.
3. My Approach
3.1. Homepage Redesign
To drive engagement and clarity, I redesigned the homepage with clear value messaging and CTAs, rebuilt solution layouts for easy scanning, and delivered responsive components for a seamless user experience.
3.2. Information Architecture (IA)
To fix the confusing navigation, I restructured the site into five clear sections to improve usability and support smooth content management.
3.3. Brand Accessibility
To achieve brand accessibility, I redesigned the logo and color system, and established clear rules for typography, spacing, and contrast to ensure visual consistency across web and marketing.
3.4. Support Materials
Additionally, I designed and crafted supporting materials such as product banners, video filming and editing to support their upcoming social media and marketing campaigns.
3.5. Event Mobile Prototype
Designed a concise mobile prototype for an IEEE industry event to showcase their product in a clean, interactive format. The sales team used it live during demos to support real-time engagement.
4. The Results
Site engagement rose with a 46% increase in time on site and a 32% drop in bounce rate. CTA clicks jumped by 58%, brochure downloads grew by 70%, and social visual engagement climbed 40%. The redesigned IA led to 2.7x more users reaching key service pages.
5. Final Reflection
As an experienced web designer and brand strategist, I approached this project as a strategic opportunity to reposition the brand during a key phase of growth. I led the information architecture, user experience direction, and brand system development to ensure every part of the site communicated value clearly and cohesively.
This project deepened my understanding of how startups function, from marketing workflows to team dynamics. It reinforced the importance of aligning design with business goals and showed me the impact of strong cross-functional collaboration in building a digital presence that supports long-term growth.