Featured Projects
Bringing business ideas to life through thoughtful, story-driven design.
UX Case Study - Releaf
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Seneca Hackthon - UI/UX Design
Designed a gamified mobile app that won 2nd place, recognized by Brampton stakeholders for creativity, usability, and community value.
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Athletic Brand - i am_
Led visual + marketing rollout for women’s sportswear brand.
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Additional Projects
A curated collection of concept-driven and academic work that shaped my UX thinking and creative voice.
Alessi - Integrated Marketing Plan
Created a multi-channel marketing strategy and visual campaign to strengthen brand narrative and product positioning.
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Editorial Layout Design in InDesign
Typography, grid systems, and layout principles brought together for a modern celebrity feature.
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Hi, my name is Beth Sun. I was born and raised in China, and later moved to Canada, where I studied Computer Science and Interactive Media Design.
I now work as a product designer and brand strategist, focused on creating user-centered digital experiences across web, mobile, and brand platforms.
Outside of design, I enjoy dancing, swimming, and exploring new cities on foot. I’m also a big fan of spicy hotpot and anything with matcha.
What Others Say
Real feedback from mentors, collaborators, and industry professionals who’ve seen my design process and growth firsthand.
"Beth consistently demonstrated extraordinary creativity and leadership to her studies. Her passion and knowledge of the material was beyond stellar and her eagerness to learn made her a top student."
Connie Sauernheimer
Proven Entrepreneur & Executive, Sales & Marketing
"Beth’s dedication to refining her skills and her eagerness to embrace new design concepts are truly commendable. I am confident that she will be a valuable asset to any design team."
Brandon Laird MDes
Professional Coach, Design Researcher
"Beth's smile and willingness to learn was a key asset for her. Beth took the time to understand and work with various stakeholders and business partners to help support some key initiatives during her time. "
Jamie Bowles
Director, Enterprise Integrations & B2B Technology
My Design Approach
How I approach design challenges and create meaningful user experiences
User-Centered
Every design decision starts with understanding user needs, behaviors, and pain points through research and empathy.
Problem-Solving
I believe great design solves real problems. I focus on identifying core issues and crafting elegant solutions.
Iterative Design
Design is never finished. I embrace feedback, test early and often, and continuously refine based on insights.
beth.sun.toronto@gmail.com
Great Toronto Area, CA
https://www.linkedin.com/in/bethsun-design/