Allessi Canada - Marketing Stratygy Plan

Project Overview

Alessi is an iconic Italian luxury design brand known for its artistic housewares, my role was to lead the brand strategy and launch its first integrated marketing campaign tailored for the Canadian market.

Reflection

As the brand strategist, my focus was on more than marketing execution—I was shaping perception. Every touchpoint in this campaign was intentional: from distilling the brand’s heritage into a localized narrative, to mapping each message to a specific stage in the funnel. We weren’t just launching a product; we were repositioning a legacy for a new audience. What made this project special was the alignment between cultural insight, design clarity, and strategic precision—an approach that allowed Alessi to land softly, yet meaningfully, into the hearts of Canadian consumers.

We didn’t just promote a brand. We created a presence. One that made Alessi feel at home in Canada.