Featured Projects
Bringing business ideas to life through thoughtful, story-driven design.
UX Case Study - Releaf
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Seneca Hackthon - UI/UX Design
Designed a gamified mobile app that won 2nd place, recognized by Brampton stakeholders for creativity, usability, and community value.
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Athletic Brand - i am_
Led visual + marketing rollout for women’s sportswear brand.
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Additional Projects
A curated collection of concept-driven and academic work that shaped my UX thinking and creative voice.
Alessi - Integrated Marketing Plan
Created a multi-channel marketing strategy and visual campaign to strengthen brand narrative and product positioning.
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Editorial Layout Design in InDesign
Typography, grid systems, and layout principles brought together for a modern celebrity feature.
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Hi, my name is Beth Sun. I was born and raised in China, and later moved to Canada, where I studied Computer Science and Interactive Media Design.
I now work as a product designer and brand strategist, focused on creating user-centered digital experiences across web, mobile, and brand platforms.
Outside of design, I enjoy dancing, swimming, and exploring new cities on foot. I’m also a big fan of spicy hotpot and anything with matcha.
What Others Say
Real feedback from mentors, collaborators, and industry professionals who’ve seen my design process and growth firsthand.
My Design Approach
How I approach design challenges and create meaningful user experiences
User-Centered
Every design decision starts with understanding user needs, behaviors, and pain points through research and empathy.
Problem-Solving
I believe great design solves real problems. I focus on identifying core issues and crafting elegant solutions.
Iterative Design
Design is never finished. I embrace feedback, test early and often, and continuously refine based on insights.
beth.sun.toronto@gmail.com
Great Toronto Area, CA
https://www.linkedin.com/in/bethsun-design/