Beth Sun

Designing for People, Not Just Pixels.

👋 Hi, I’m Beth.
Multidisciplinary UI/UX designer with a coding background and a strategic eye for marketing.
What sets me apart? I speak both the developer’s language and the brand’s voice and design with both in mind.

Check My Works

Featured Projects

Bringing business ideas to life through thoughtful, story-driven design.

Athletic Brand - i am_

Led visual + marketing rollout for women’s sportswear brand.

Details

Innoversa - Web Design & Branding

Redesigned Innoversa’s website and brand system, boosting engagement by 46% and driving 2.7x more users to key service pages.

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Innoversa - Web Design & Branding

Redesigned Innoversa’s website and brand system, boosting engagement by 46% and driving 2.7x more users to key service pages.

Details

Seneca Hackthon - UI/UX Design

Designed a gamified mobile app that won 2nd place, recognized by Brampton stakeholders for creativity, usability, and community value.

Details

Additional Projects

A curated collection of concept-driven and academic work that shaped my UX thinking and creative voice.

Alessi - Integrated Marketing Plan

Created a multi-channel marketing strategy and visual campaign to strengthen brand narrative and product positioning.

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UX Case Study - Releaf

Redesigned a skincare app focused on ingredient transparency and mobile UX to build user trust and usability.

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UX Case Study - Releaf

Redesigned a skincare app focused on ingredient transparency and mobile UX to build user trust and usability.

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Editorial Layout Design in InDesign

Typography, grid systems, and layout principles brought together for a modern celebrity feature.

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✨My Story

Hi, my name is Beth Sun. I was born and raised in China, and later moved to Canada, where I studied Computer Science and Interactive Media Design.

I now work as a product designer and brand strategist, focused on creating user-centered digital experiences across web, mobile, and brand platforms.

Outside of design, I enjoy dancing, swimming, and exploring new cities on foot. I’m also a big fan of spicy hotpot and anything with matcha.

Hi, my name is Beth Sun. I was born and raised in China, and later moved to Canada, where I studied Computer Science and Interactive Media Design.

I now work as a product designer and brand strategist, focused on creating user-centered digital experiences across web, mobile, and brand platforms.

Outside of design, I enjoy dancing, swimming, and exploring new cities on foot. I’m also a big fan of spicy hotpot and anything with matcha.

What I Bring

User Experience Design

Prototyping & Interactions

Creative Problem Solving

Responsive Web Design

Visual Storytelling

Tools I Use

Figma, Adobe Illustrator

Photoshop, InDesign

Premiere Pro, After Effects

Figma, Adobe Illustrator

Photoshop, InDesign

Premiere Pro, After Effects

HTML/CSS, WordPress,

JavaScript, Webflow, Framer

HTML/CSS, WordPress,

JavaScript, Webflow, Framer

Notion, Miro, Trello, Google Workspace, FigJam

What Others Say

Real feedback from mentors, collaborators, and industry professionals who’ve seen my design process and growth firsthand.

"Beth consistently demonstrated extraordinary creativity and leadership to her studies. Her passion and knowledge of the material was beyond stellar and her eagerness to learn made her a top student."

Connie Sauernheimer

Proven Entrepreneur & Executive, Sales & Marketing

Connie Sauernheimer

Proven Entrepreneur & Executive, Sales & Marketing

Connie Sauernheimer

Proven Entrepreneur & Executive, Sales & Marketing

"Beth’s dedication to refining her skills and her eagerness to embrace new design concepts are truly commendable. I am confident that she will be a valuable asset to any design team."

Brandon Laird MDes

Professional Coach, Design Researcher

"Beth’s dedication to refining her skills and her eagerness to embrace new design concepts are truly commendable. I am confident that she will be a valuable asset to any design team."

Brandon Laird MDes

Professional Coach, Design Researcher

"Beth’s dedication to refining her skills and her eagerness to embrace new design concepts are truly commendable. I am confident that she will be a valuable asset to any design team."

Brandon Laird MDes

Professional Coach, Design Researcher

"Beth's smile and willingness to learn was a key asset for her. Beth took the time to understand and work with various stakeholders and business partners to help support some key initiatives during her time. "

Jamie Bowles

Director, Enterprise Integrations & B2B Technology

Jamie Bowles

Director, Enterprise Integrations & B2B Technology

Jamie Bowles

Director, Enterprise Integrations & B2B Technology

My Design Approach

How I approach design challenges and create meaningful user experiences

User-Centered

Every design decision starts with understanding user needs, behaviors, and pain points through research and empathy.

Problem-Solving

I believe great design solves real problems. I focus on identifying core issues and crafting elegant solutions.

Iterative Design

Design is never finished. I embrace feedback, test early and often, and continuously refine based on insights.

Contact

Let's connect!

Whether you're hiring, looking for a collaborator, or just want to chat. I’d love to hear from you!

beth.sun.toronto@gmail.com

Great Toronto Area, CA

https://www.linkedin.com/in/bethsun-design/

Contact

Whether you're hiring, looking for a collaborator, or just want to chat. I’d love to hear from you!